The Playbook

COMMUNITY: Welcome to the Rare Fabric Club

COMMUNITY: Welcome to the Rare Fabric Club

It started with a pile of forgotten fabric, we turned it into something that would always excite you and would remain iconic. Our collections are made from deadstock fabric- the extra, the leftover, the forgotten. Some of the best things come from what’s already there and that’s exactly the thinking behind our deadstock capsule.  We found rolls of premium, breathable, buttery soft fabric that were left behind- not damaged, not outdated, just overlooked. So we decided to give them their moment. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. These fabrics are high quality, breathable, and built to perform, they just never got their moment to shine. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. Think of our drops as limited-edition, conscious, and creatively driven. Once it’s gone, it’s gone- which makes your pieces all the more special! What's the difference between deadstock & stock fabric?  Stock Fabric What it is: Fresh fabric that mills or suppliers keep in stock, ready to sell. Quantity: Usually available in larger, repeatable yardages. If it runs out, it can often be reordered. Colors/qualities: Often offered in a range of colors in the same quality or weave. Use case: Great for brands that want consistency, bulk orders, and the ability to restock styles. Deadstock Fabric What it is: Leftover fabric from mills, garment manufacturers, or brands that didn’t get used. Quantity: Fixed (once it’s gone, it’s gone). Typically much smaller yardages than stock fabric. Colors/qualities: May be available in only one or very few colors/prints. Use case: Ideal for limited edition or small-batch production, with a sustainability angle since it reduces waste. Responsible sourcing shouldn’t be a trend, it should be part of your everyday uniform! [Deadstock fabric, Deadstock fashion, Deadstock capsule, Limited‑edition, Reimagine, Premium]  

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COMMUNITY: Welcome to the Rare Fabric Club
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  • Article author: Be Athletica
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COMMUNITY: Welcome to the Rare Fabric Club
It started with a pile of forgotten fabric, we turned it into something that would always excite you and would remain iconic. Our collections are made from deadstock fabric- the extra, the leftover, the forgotten. Some of the best things come from what’s already there and that’s exactly the thinking behind our deadstock capsule.  We found rolls of premium, breathable, buttery soft fabric that were left behind- not damaged, not outdated, just overlooked. So we decided to give them their moment. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. These fabrics are high quality, breathable, and built to perform, they just never got their moment to shine. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. Think of our drops as limited-edition, conscious, and creatively driven. Once it’s gone, it’s gone- which makes your pieces all the more special! What's the difference between deadstock & stock fabric?  Stock Fabric What it is: Fresh fabric that mills or suppliers keep in stock, ready to sell. Quantity: Usually available in larger, repeatable yardages. If it runs out, it can often be reordered. Colors/qualities: Often offered in a range of colors in the same quality or weave. Use case: Great for brands that want consistency, bulk orders, and the ability to restock styles. Deadstock Fabric What it is: Leftover fabric from mills, garment manufacturers, or brands that didn’t get used. Quantity: Fixed (once it’s gone, it’s gone). Typically much smaller yardages than stock fabric. Colors/qualities: May be available in only one or very few colors/prints. Use case: Ideal for limited edition or small-batch production, with a sustainability angle since it reduces waste. Responsible sourcing shouldn’t be a trend, it should be part of your everyday uniform! [Deadstock fabric, Deadstock fashion, Deadstock capsule, Limited‑edition, Reimagine, Premium]  
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Wellness: A Weekend of Connection, Movement & Mindfulness with beAthletica
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Wellness: A Weekend of Connection, Movement & Mindfulness with beAthletica
This past week, we brought together community, consciousness, and culture across three unforgettable wellness events in Dubai and Abu Dhabi. From heart-opening flows to soulful breakfasts and luxurious retreat vibes, each gathering was a reminder of the power of intentional spaces. Thursday - Matcha Club: Hip & Heart Opening Yoga We kicked off the weekend with an energizing and expansive yoga session at Matcha Club, set against the club’s signature minimalist, nature-infused backdrop. This wasn’t just a yoga class, it was a journey inward! Led by skilled instructors, the hip and heart-opening sequence focused on unlocking tension, cultivating emotional release and inviting participants to reconnect with their bodies and breath ☘️ Saturday - African Queen: Yoga & Breakfast by the Sea Saturday morning brought us to the stunning African Queen, where we curated a morning of mindful movement followed by a nourishing breakfast experience! Set along the beautiful waters, this session merged flow and flavor - opening with an uplifting yoga practice to awaken the senses, then flowing seamlessly into a wholesome breakfast with ocean views 🌊 We closed the weekend at the luxurious W Abu Dhabi with our RE(treat) wellness event - a full-spectrum experience of restoration and renewal 🧘🏻♀️ Guests were treated to a curated lineup of wellness activities including yoga, HIIT, sound healing, skincare consultation, and spin class and access to W’s stunning wellness facilities. With its sweeping views of Yas Marina, the W set the perfect tone for a day of mindful indulgence and deep connection. Whether participants came to unwind or energize, RE(treat) delivered moments of stillness, movement, and community that linger long after checkout!☘️ Thank You to Our Community To everyone who flowed, breathed, stretched, and shared space with us, we want to thank you! These events aren’t just about wellness practices, but about cultivating a lifestyle of balance, joy, and intentionality 💗 We’re only just getting started! Stay tuned for upcoming experiences, and in the meantime- keep showing up for yourself 🧘🏻♀️
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Wellness: Wellness vs. Well-Being - The beAthletica Guide
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Wellness: Wellness vs. Well-Being - The beAthletica Guide
Forget about the diets and burnout workouts for a minute and let’s focus on moving with purpose, nourishing with love and living with intention. Welcome to your Healthy Girl Summer, powered by beAthletica. ☀ ️ What Is a Healthy Girl Summer? Healthy Girl Summer is the quiet revolution. It’s not about chasing an aesthetic, it’s about long walks with your favorite playlist, smoothies that taste like sunshine, movement that energizes and rituals that restore. It’s a lifestyle shift - one that's intentional, aesthetic, and deeply nourishing from the inside out. We all love a good “before and after” moment. But real glow-ups? They happen in your habits, your headspace, and your daily rituals. At beAthletica, we’re all about that inner glow energy, the kind that doesn’t depend on lighting, filters or how many greens you ate this week (but hey, shoutout to spinach!) Ready to become that version of yourself? Let’s do it! 1. Wake Up with Intention, Not Anxiety Your first 10 minutes set the tone for your day. No more TikTok scrolling or panic-checking emails! Instead, try: Deep breaths before getting out of bed Stretching while sipping warm lemon water BeAthletica Affirmation: I always lead my energy ☘️ 2. Romantise Your Mornings Your morning routine doesn’t need 12 steps, it needs: 2-min relaxing meditation A skincare routine that doubles as therapy Journaling in bullet pointsReminder: Rituals should feel grounding, not like another to-do list 3. Fuel Your Body We fuel for energy, mood and of course? The glow. Some go-to’s: 🍵 Matcha + collagen = pretty skin in a cup 🥗 Glow bowls with things that crunch and nourish 🍫 Dark chocolate as a coping mechanism (100% valid) Hot Take: Wellness doesn’t mean kale in every bite, balance is key! 4. Move Like You Adore Your Body Your movement practice should feel like self-love: Pilates or yoga with candles and your favorite playlist Outdoor walks (100% recommended with a pet) Stretch sessions before bed (hello, quality sleep!) 🎧 Add a podcast that feeds your soul or keeps you laughing.  5. Rest Is the New Hustle No glow-up is complete without mastering the art of doing absolutely nothing….on purpose. Herbal tea in your silk robe Cozy bubble bath with your favourite books or even magazines like it’s a rom-com scene 8+ hours of sleep and a dream journal you actually forget to write in Here’s the truth: you just need to come home to yourself. Healthy Girl Summer isn’t a phase, it’s a mindset. One that says yes to rest, yes to balance, yes to joy, and always yes to the version of you who feels aligned, energized and at peace! So whether you’re sipping your matcha, stretching at sunset, or journaling your heart out in the notes app, know this: you're already her. Keep showing up for you, see you in the next ritual! xo, beAthletica 
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FASHION: How to Channel Your Inner Padel Princess On & Off Court
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FASHION: How to Channel Your Inner Padel Princess On & Off Court
How to Channel Your Inner Padel Princess On & Off Court Padel isn’t just a workout, it’s the new social sport that’s equal parts cardio and catch-up session! Somewhere between the first serve and the last smoothie run, the Padel Princess was born. She’s all about crowns, courtside drama and having the most fun in her activewear. 🎾 It Starts With the Fit Every Padel Princess knows that half the motivation is the outfit. Breathable, flexible, and so good you’ll wear it long after you leave the court. Because if your set can’t handle a smash and a latte run, is it even worth it?! 💡 Sweat Now, Laugh Later Padel isn’t really about  winning, it’s about the rally, the mis-hits, the dramatic dives, and the belly laughs in between! Being a Padel Princess means not taking the game too seriously (but still making it look good) 🥤 The Real Match: Post-Game Plans! Sure, padel is great for movement (but let’s be honest) the after-game smoothie, coffee, or matcha is where the real bonding happens! 👯 Community Over Competition The best part? Padel is a doubles sport, which means there’s always room for your bestie, your sibling or your new gym buddy. A Padel Princess knows it's always about shared moments, on and off the court. 🌟 So What Makes You a Padel Princess? Simple: you show up, you move, you laugh, you connect, and you do it while looking good. That’s the energy we’re all about at BeAthletica. Game, set, match, you’re in! xx  
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COMMUNITY: #beAthleticaClub: Real People, Real Movement
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COMMUNITY: #beAthleticaClub: Real People, Real Movement
At BeAthletica, movement looks different for everyone. Some do it on a yoga mat, others while chasing a toddler or walking their dog at sunset and we’re here for all of it! The #beAthleticaClub is a love letter for those who wear their activewear to morning meetings, lunch dates, post-work classes, or just because it feels that good. What is the #beAthleticaClub? It’s our way of celebrating real people in motion, all you need is a body that moves and a mindset that’s ready. It’s about showing up for yourself, in whatever form that takes! ✓ Morning Padel match? You’re in. ✓ Slow flow yoga? Count us in. ✓ Running errands but still looking good? Absolutely! Why We Started This Series We wanted to create a space where your lifestyle, your pace, and your personal style are all part of the story. BeAthletica’s pieces are designed to move with you on and off the mat. Think: Breathable fabrics that don’t quit Elevated styles you’ll actually want to be seen in Fits that flatter, stretch, and stay put all day The Looks That Do It All Our Elevated Essentials are made for the days you move a lot and the days you move a little. These are outfits that transition seamlessly from studio to street:Fold-over Flare Pants– snatched, soft and so versatileRib Tanks & Bodysuits– throw on, layer up, or wear soloReclaimed Deadstock Fabric– because looking good shouldn't cost the planet How to Join the Movement All you have to do is show up as you are.Wear BeAthletica, move how you like, and share your story using #beAthleticaClub. Whether you’re lifting, lounging, meditating, or meal-prepping, you’re part of something bigger! BeAthletica x
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WELLNESS: A beAthletica Guide to Doing Absolutely Nothing (But Feeling Everything)
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WELLNESS: A beAthletica Guide to Doing Absolutely Nothing (But Feeling Everything)
Rest is not a reward, it's not something you earn after a busy week or a packed calendar. It’s a non-negotiable- a reset, a quiet and a way of returning to yourself. So here’s your guide to doing absolutely nothing and feeling everything, in the softest, most supportive way possible. Today’s To-Do List: ☁️ Wake up slow ☁️ Put on your softest beAthletica set ☁️ Make something warm to sip ☁️ Move (or don’t) ☁️ Breathe deep ☁️ Enjoy a padel day out ☁️ Write something in a journal, or write nothing at all ☁️ Repeat as needed The Ritual of Slowness We spend so much of our lives speeding through work, errands, texts and time. But today, we challenge you to slow down. Take your time getting out of bed, leave your phone on airplane mode, let your thoughts wander without needing to catch them. Make a cup of something warm- matcha, herbal tea, maybe even hot chocolate. Wrap yourself in your favorite BeAthletica set! one that feels like a vacation, soft and supportive. A set that doesn’t demand anything from you, but holds you, gently. Permission to Pause You're allowed to have days that are slow, quiet, and entirely your own. In a world that tells you to hustle harder, choose rest and trust us, your future self will thank you for it! Final Thought: Nothing is Everything Self-care doesn’t always look like green juices and goal-setting. Sometimes, it looks like cozy clothes, canceled plans, and being horizontal for hours. Sometimes, it’s simply listening to what your body needs and giving it, without question. At BeAthletica, we believe in designing for those days too, even when you’re doing nothing at all! You don’t need permission to pause. But if you do, this is it! You, just because.  
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COMMUNITY: Welcome to the Rare Fabric Club
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  • Article author: Be Athletica
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COMMUNITY: Welcome to the Rare Fabric Club
It started with a pile of forgotten fabric, we turned it into something that would always excite you and would remain iconic. Our collections are made from deadstock fabric- the extra, the leftover, the forgotten. Some of the best things come from what’s already there and that’s exactly the thinking behind our deadstock capsule.  We found rolls of premium, breathable, buttery soft fabric that were left behind- not damaged, not outdated, just overlooked. So we decided to give them their moment. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. These fabrics are high quality, breathable, and built to perform, they just never got their moment to shine. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. Think of our drops as limited-edition, conscious, and creatively driven. Once it’s gone, it’s gone- which makes your pieces all the more special! What's the difference between deadstock & stock fabric?  Stock Fabric What it is: Fresh fabric that mills or suppliers keep in stock, ready to sell. Quantity: Usually available in larger, repeatable yardages. If it runs out, it can often be reordered. Colors/qualities: Often offered in a range of colors in the same quality or weave. Use case: Great for brands that want consistency, bulk orders, and the ability to restock styles. Deadstock Fabric What it is: Leftover fabric from mills, garment manufacturers, or brands that didn’t get used. Quantity: Fixed (once it’s gone, it’s gone). Typically much smaller yardages than stock fabric. Colors/qualities: May be available in only one or very few colors/prints. Use case: Ideal for limited edition or small-batch production, with a sustainability angle since it reduces waste. Responsible sourcing shouldn’t be a trend, it should be part of your everyday uniform! [Deadstock fabric, Deadstock fashion, Deadstock capsule, Limited‑edition, Reimagine, Premium]  
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FASHION: The Everyday Extras
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FASHION: The Everyday Extras
At BeAthletica, we believe accessories aren’t just add ons- they’re a part of the ritual. From padel sessions to airport naps, our accessories are built to support your movement, your recovery, and everything in between.
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FASHION: Court Couture! Activewear Trends We Spotted at Wimbledon
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FASHION: Court Couture! Activewear Trends We Spotted at Wimbledon
Of course, the all white dress code still rules on court, but 2025’s whites weren't our usual tennis whites. Think creamy off whites, buttery ivories, and soft shades that feel warm and wearable. It’s like the classic got ready for an update creating the perfect for transition from court to café without missing a beat.
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FASHION: When Life Gives You Lime, Enter SS25
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FASHION: When Life Gives You Lime, Enter SS25
The REAL color of the season is doing the absolute most, so you don’t have to. There’s a reason we’re reaching for Sunny Lime before coffee this summer. It’s light, it’s loud, it lifts your energy before your first stretch. From morning rituals to movement breaks to slow Sundays, this lemontini shade is showing up for it all and we’re not mad about it!
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