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The Playbook
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Article author: Be Athletica
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FASHION: When Life Gives You Lime, Enter SS25
The REAL color of the season is doing the absolute most, so you don’t have to. There’s a reason we’re reaching for Sunny Lime before coffee this summer. It’s light, it’s loud, it lifts your energy before your first stretch. From morning rituals to movement breaks to slow Sundays, this lemontini shade is showing up for it all and we’re not mad about it!
The REAL color of the season is doing the absolute most, so you don’t have to. There’s a reason we’re reaching for Sunny Lime before coffee this summer. It’s light, it’s loud, it lifts your energy before your first stretch. From morning rituals to movement breaks to slow Sundays, this lemontini shade is showing up for it all and we’re not mad about it!
It started with a pile of forgotten fabric, we turned it into something that would always excite you and would remain iconic.
Sometimes the best pieces weren’t meant to happen, our latest drop is made from deadstock fabric- the extra, the leftover, the forgotten. Some of the best things come from what’s already here and that’s exactly the thinking behind our deadstock capsule.
We found rolls of premium, breathable, buttery soft fabric that were left behind- not damaged, not outdated, just overlooked. So we decided to give them their moment. Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. These fabrics are high quality, breathable, and built to perform, they just never got their moment to shine.
Rather than contributing to the cycle of overproduction, we’re choosing to reimagine what's already available. Think of our drops as limited-edition, conscious, and creatively driven. Once it’s gone, it’s gone- which makes your pieces all the more special!
Responsible sourcing shouldn’t be a trend, it should be part of your everyday uniform!
[Deadstock fabric, Deadstock fashion, Deadstock capsule, Limited‑edition, Reimagine, Premium]
At BeAthletica, we believe accessories aren’t just add ons- they’re a part of the ritual. From padel sessions to airport naps, our accessories are built to support your movement, your recovery, and everything in between.
Of course, the all white dress code still rules on court, but 2025’s whites weren't our usual tennis whites. Think creamy off whites, buttery ivories, and soft shades that feel warm and wearable. It’s like the classic got ready for an update creating the perfect for transition from court to café without missing a beat.
The REAL color of the season is doing the absolute most, so you don’t have to. There’s a reason we’re reaching for Sunny Lime before coffee this summer. It’s light, it’s loud, it lifts your energy before your first stretch. From morning rituals to movement breaks to slow Sundays, this lemontini shade is showing up for it all and we’re not mad about it!
