The Playbook

Some strength doesn’t announce itself. It doesn’t rush. It waits, observes, and moves with purpose. On International Arabian Leopard Day, we celebrate one of the rarest and most resilient creatures in the wild, not through noise, but through intention. At Be Athletica, we see a reflection of this quiet strength in the way we design clothing: for women who move intentionally, with confidence and grace. The Power of Restraint The Arabian leopard moves with measured precision, every step intentional, every pause purposeful. Strength is in knowing when to act, and when to hold back. Similarly, Be the Ace Sweatshirts offer structure and comfort without excess. Designed for ease of movement and effortless layering, they pair perfectly with the Be the Ace Wide-Leg Pants for a look that balances relaxed elegance with practical style. Style tip: Slightly tuck in your sweatshirt to highlight your waist, or leave it relaxed for an easy, casual vibe. Precision in Motion Every deliberate step of the leopard demonstrates balance, alignment, and fluidity. Precision is about efficiency and grace—getting it right without wasting energy. Our sets are created with this same attention to movement. Clean lines, thoughtful cuts, and fabrics that move with you, not against you, making it perfect for everything from stretching and training to coffee runs or casual outings. Style tip: Pair your wide-leg pants with sleek sneakers or minimal sandals, and layer your sweatshirt over a fitted tank for effortless dimension. Intentional Movement, Intentional Living International Arabian Leopard Day reminds us to honor strength in subtlety. The strength that doesn’t need to perform. The power that moves with purpose. Be Athletica channels a rareness since every piece is crafted from deadstock fabric sources, including the Be the Ace sweats.  With Be Athletica, you can channel the same principles in your own life: thoughtful movement, comfort without compromise, and style that empowers your everyday choices. Each piece is more than clothing—it’s a tool to move, live, and express yourself.  In Focus: Be the Ace Sweatshirt  Be the Ace Wide Leg Pants  

Australian Open 2026 wasn’t just a tennis moment, it was a full fashion moment. Between the on-court kits, player walk-ons, and the spectator “tenniscore” energy around Melbourne Park, AO26 proved that sport style is officially part of the main fashion calendar.  1) Court meets couture (and Naomi Osaka basically owned the headline) The biggest “fashion headline” of the tournament was Naomi Osaka’s couture-style walk-on, dramatic accessories, ocean-inspired storytelling, and a clear reminder that athletes are using fashion to express identity, not just performance.  2) Bold colour palettes + coastal energy AO collections this year leaned into bold, wearable colour—high-impact shades built for heat, movement, and camera-ready contrast on the blue courts. The overall direction across brands: lightweight construction, heat-management fabrics, and colour that reads from the stands.  3) Luxury crossover is getting louder We’re seeing more “fashion house” presence around tennis, from courtside style to brand moments tied to players, another sign AO is as much about image as it is about the match.  4) Tenniscore street style is still the MVP Think pleats, collars, clean sets, mini silhouettes, socks-and-sneakers, and “sporty but polished.” AO street style is basically a styling guide for how to wear athletic pieces off-court without looking like you’re on your way to training.  5) Be Athletica Fits Inspired by AO26 Core Polo Tank – Patriot Blue + Stretch Wrap-Waist Tennis Skort,  Patriot Blue  Why it works: The collar detail taps into the polished tenniscore vibe, and the skort’s wrap waist gives that styled (not basic) silhouette. Get the look: https://beathletica.com/products/core-polo-tank-1?srsltid=AfmBOooKWQZZLg0i7PN68OnZpuXhYdJ6plKBUJOgjI-Qz544Lw4aLc2l&utm_source=chatgpt.com https://beathletica.com/products/stretch-wrap-waist-tennis-skort-3 Fit 2: The “AO Colour Pop” Stretch Twist-Back Tank Top – Sunny Lime + Stretch Wrap-Waist Tennis Skort (in Sunny Lime)  Why it works: AO26 loved bold colour—this is the easiest way to wear it without overthinking. The twist-back adds that “fashion-from-the-back” detail. Get the look: https://beathletica.com/products/stretch-twist-back-tank-top-sunny-lime https://beathletica.com/products/stretch-wrap-waist-tennis-skort-1 https://beathletica.com/collections/shorts Fit 3: The “One-Piece, Zero Effort” Match Look Core Tennis Dress – Patriot Blue (or Black)  Why it works: Clean lines + built-in shorts = the ultimate “serve looks, serve aces” energy (and it’s the quickest outfit win). Get the look: https://beathletica.com/products/core-tennis-dress-1 https://beathletica.com/products/core-tennis-dress-2 Fit 4: The “Off-Duty Athlete” (Travel / Coffee Run) Be the Moment Cropped Hoodie + Be the Moment Shorts (Matcha / Black / Aquamarine—your pick)  Why it works: This is the AO spectator vibe—sporty, relaxed, still put-together. Add trainers + sleek bun + sunnies. Get the look: https://beathletica.com/products/be-the-moment-cropped-hoodie-1 https://beathletica.com/products/be-the-moment-shorts https://beathletica.com/collections/travel-sets Fit 5: The “Pilates-After-Brunch Flare” Stretch Wrap-Waist Flared Leggings – Coffee Bean + Stretch Twist-Back Tank Top – Coffee Bean  Why it works: Flared silhouettes are having a moment in athleisure, and the wrap waist makes it feel elevated instead of basic. Get the look: https://beathletica.com/products/stretch-wrap-waist-flared-leggings-3 https://beathletica.com/products/stretch-twist-back-tank-top-2

Celebrating International Sweatpants Day, January 21st Sweatpants, they’ve gone from lazy-day essentials to everyday style staples. And with International Sweatpants Day just around the corner on January 21st, it’s time to ask the big question: Would you wear sweatpants to work? Whether you’re rocking Zoom calls or heading into a creative studio, the lines between comfort and professionalism are changing, and we’re here for it. The Rise of “Work-From-Comfy” Culture Over the past few years, comfort wear has become more than just athleisure, it’s a lifestyle. What once stayed in bedrooms or on weekend errands has now found its way into everyday work outfits. Thanks to flexible work styles and hybrid schedules, outfits that blend comfort and confidence are in demand. And honestly? Sweatpants are no longer just “lounge-only.” Sweatpants + Work = Comfort Without Compromise At Bee Athletica, we love clothes that move with you, not against you. That’s why our sweatpants are designed to look as good as they feel. Whether you’re replying to emails, brainstorming with your team, or taking a quick walk outside, our collection lets you stay comfortable and chic.  Style Tip: Pair your sweatpants with a sleek top and sneakers for an effortless yet polished look. Our Favorite Sweats Here are some of our favs that strike the perfect balance between comfort and everyday wear:  Be Defined Sweatpants (Black & Patriot Blue) – timeless and versatile, these are perfect anytime, anywhere. https://beathletica.com/products/be-defined-sweatpants-black-1 Varsity Athletica Sweatpants – bring sporty energy with a modern edge. https://beathletica.com/products/varsity-athletica-sweatpants-midnight?variant=43816796553302 Born to Serve Aces Sweatpants (Black & Matcha) – playful yet wearable for day-to-day routineshttps://beathletica.com/products/born-to-serve-aces-sweatpants These pieces look just as good at a café as they do during a long commute or a relaxed office day. Comfort is Confidence Wearing sweatpants to work is about feeling yourself. It’s about choosing comfort that empowers your day, rather than holds it back. Work doesn’t always have to mean stiff outfits, confidence comes from how you feel inside your clothes. If you feel comfortable and confident, it shows, in your posture, your mood, and your presence. So, on International Sweatpants Day, we say: why not? Ready to Make Sweatpants Your Workday Staple? Whether it’s a hybrid schedule or a relaxed office dress code, sweatpants can be a stylish, confident choice. Explore our collection and find your perfect pair that suits everyday life, work, and play.  Celebrate comfort. Celebrate style. Celebrate YOU. ☘️

Fuel Your Flow: Pre & Post Workout Snacks Every Gym Girlie Needs We’ve all had those days where we rush to the gym in the cutest set but forget one thing: fueling ourselves properly. The truth is, what you eat before and after your workout can completely change how strong you feel, how well you recover, and how consistent you stay with your routine. Think of food as your workout partner- it’s there to support, energize, and help you bounce back stronger. Here are some quick, realistic pre- and post-workout snacks that gym girlies swear by. Pre-Workout Snacks: Energy + Focus Before your session, you want a snack that gives you a quick energy boost but won’t weigh you down. ½ banana with 1 tsp almond butter → instant carbs for energy + healthy fats for staying power. 1 rice cake with a thin spread of cottage cheese → quick carbohydrate source, light, and keeps your blood sugar stable. Berries and Greek yoghurt → Berries rich in antioxidants, yoghurt is a probiotic and protein rich.  Medjool date stuffed with almond butter + sprinkle of chia seeds → Quick natural sugars from the date = fast energy boost, almond butter and chia seeds to balance blood sugar + provide fiber.  Why it works: Your muscles run on glycogen (stored carbs). A small snack with carbs + a little protein/fat gives you the stamina to power through your workout without crashing and optimize utilizing that stored energy. Post-Workout Snacks: Repair + Recovery This is when your body needs protein to repair muscle and carbs to restore energy. Protein shake (vegan or whey) + Oats (optional) → quick, tasty, and helps muscle repair. Oats give slow-digesting carbs to restore glycogen.  Tuna on rye crackers → Tuna = lean protein + omega-3 for recovery, wholegrain crackers = complex carbs to refuel glycogen. Protein pancakes → Oats, egg, cottage cheese (or protein powder instead) – high protein, satiating, helps meet your macros.  2 eggs on sourdough → Protein from eggs and carbs from toast = recovery + satiety. Why it works: Exercise creates tiny tears in your muscles and protein helps rebuild them, while carbs speed up recovery, so you feel less sore and more energized the next day. NutritionBySim x beAthletica Just like the perfect gym set makes you feel confident and supported, the right snacks make your body feel the same. This isn’t about restriction; it’s about adding the right fuel so you can show up as your strongest self.

This past week, we brought together community, consciousness, and culture across three unforgettable wellness events in Dubai and Abu Dhabi. From heart-opening flows to soulful breakfasts and luxurious retreat vibes, each gathering was a reminder of the power of intentional spaces. Thursday - Matcha Club: Hip & Heart Opening Yoga We kicked off the weekend with an energizing and expansive yoga session at Matcha Club, set against the club’s signature minimalist, nature-infused backdrop. This wasn’t just a yoga class, it was a journey inward! Led by skilled instructors, the hip and heart-opening sequence focused on unlocking tension, cultivating emotional release and inviting participants to reconnect with their bodies and breath ☘️ Saturday - African Queen: Yoga & Breakfast by the Sea Saturday morning brought us to the stunning African Queen, where we curated a morning of mindful movement followed by a nourishing breakfast experience! Set along the beautiful waters, this session merged flow and flavor - opening with an uplifting yoga practice to awaken the senses, then flowing seamlessly into a wholesome breakfast with ocean views 🌊 We closed the weekend at the luxurious W Abu Dhabi with our RE(treat) wellness event - a full-spectrum experience of restoration and renewal 🧘🏻♀️ Guests were treated to a curated lineup of wellness activities including yoga, HIIT, sound healing, skincare consultation, and spin class and access to W’s stunning wellness facilities. With its sweeping views of Yas Marina, the W set the perfect tone for a day of mindful indulgence and deep connection. Whether participants came to unwind or energize, RE(treat) delivered moments of stillness, movement, and community that linger long after checkout!☘️ Thank You to Our Community To everyone who flowed, breathed, stretched, and shared space with us, we want to thank you! These events aren’t just about wellness practices, but about cultivating a lifestyle of balance, joy, and intentionality 💗 We’re only just getting started! Stay tuned for upcoming experiences, and in the meantime- keep showing up for yourself 🧘🏻♀️

Forget about the diets and burnout workouts for a minute and let’s focus on moving with purpose, nourishing with love and living with intention. Welcome to your Healthy Girl Summer, powered by beAthletica. ☀ ️ What Is A Healthy Girl Summer? We all love a good “before and after” moment. But real glow-ups? They happen in your habits, your headspace, and your daily rituals. At beAthletica, we’re all about that inner glow energy, the kind that doesn’t depend on lighting, filters or how many greens you ate this week (but hey, shoutout to spinach!) Ready to become that version of yourself? Let’s do it! 1. Wake Up with Intention, Not Anxiety Your first 10 minutes set the tone for your day. No more TikTok scrolling or panic-checking emails! Instead, try: Deep breaths before getting out of bed Stretching while sipping warm lemon water BeAthletica Affirmation: I always lead my energy ☘️ 2. Romantise Your Mornings Your morning routine doesn’t need 12 steps, it needs: 2-min relaxing meditation A skincare routine that doubles as therapy Journaling with bullet points Reminder: Rituals should feel grounding, not like another to-do list 3. Fuel Your Body We fuel for energy, mood and of course? The glow. Some go-to’s: 🍵 Matcha + collagen = pretty skin in a cup 🥗 Glow bowls with things that crunch and nourish 🍫 Dark chocolate as a coping mechanism (100% valid) Hot Take: Wellness doesn’t mean kale in every bite, balance is key! 4. Move Like You Adore Your Body Your movement practice should feel like self-love: Pilates or yoga with candles and your favorite playlist Outdoor walks (100% recommended with a pet) 🎧 Add a podcast that feeds your soul or keeps you laughing  Stretch sessions before bed (hello, quality sleep!) 5. Rest Is the New Hustle No glow-up is complete without mastering the art of doing absolutely nothing….on purpose. Herbal tea in your silk robe Cozy bubble bath with your favourite books or even magazines like it’s a rom-com scene 8+ hours of sleep and a dream journal you actually forget to write in Here’s the truth: you just need to come home to yourself. Healthy Girl Summer isn’t a phase, it’s a mindset. One that says yes to rest, yes to balance, yes to joy, and always yes to the version of you who feels aligned, energized and at peace! So whether you’re sipping your matcha, stretching at sunset, or journaling your heart out in the notes app, know this: you're already her. Keep showing up for you, see you in the next ritual! xo, beAthletica 

How to Channel Your Inner Padel Princess On & Off Court Padel isn’t just a workout, it’s the new social sport that’s equal parts cardio and catch-up session! Somewhere between the first serve and the last smoothie run, the Padel Princess was born. She’s all about crowns, courtside drama and having the most fun in her activewear. 🎾 It Starts With the Fit Every Padel Princess knows that half the motivation is the outfit. Breathable, flexible, and so good you’ll wear it long after you leave the court. Because if your set can’t handle a smash and a latte run, is it even worth it?! 💡 Sweat Now, Laugh Later Padel isn’t really about  winning, it’s about the rally, the mis-hits, the dramatic dives, and the belly laughs in between! Being a Padel Princess means not taking the game too seriously (but still making it look good) 🥤 The Real Match: Post-Game Plans! Sure, padel is great for movement (but let’s be honest) the after-game smoothie, coffee, or matcha is where the real bonding happens! 👯 Community Over Competition The best part? Padel is a doubles sport, which means there’s always room for your bestie, your sibling or your new gym buddy. A Padel Princess knows it's always about shared moments, on and off the court. 🌟 So What Makes You a Padel Princess? Simple: you show up, you move, you laugh, you connect, and you do it while looking good. That’s the energy we’re all about at BeAthletica. Game, set, match, you’re in! xx  

At BeAthletica, movement looks different for everyone. Some do it on a yoga mat, others while chasing a toddler or walking their dog at sunset and we’re here for all of it! The #beAthleticaClub is a love letter for those who wear their activewear to morning meetings, lunch dates, post-work classes, or just because it feels that good. What is the #beAthleticaClub? It’s our way of celebrating real people in motion, all you need is a body that moves and a mindset that’s ready. It’s about showing up for yourself, in whatever form that takes! ✓ Morning Padel match? You’re in. ✓ Slow flow yoga? Count us in. ✓ Running errands but still looking good? Absolutely! Why We Started This Series We wanted to create a space where your lifestyle, your pace, and your personal style are all part of the story. BeAthletica’s pieces are designed to move with you on and off the mat. Think: Breathable fabrics that don’t quit Elevated styles you’ll actually want to be seen in Fits that flatter, stretch, and stay put all day The Looks That Do It All Our Elevated Essentials are made for the days you move a lot and the days you move a little. These are outfits that transition seamlessly from studio to street:Fold-over Flare Pants– snatched, soft and so versatileRib Tanks & Bodysuits– throw on, layer up, or wear soloReclaimed Deadstock Fabric– because looking good shouldn't cost the planet How to Join the Movement All you have to do is show up as you are.Wear BeAthletica, move how you like, and share your story using #beAthleticaClub. Whether you’re lifting, lounging, meditating, or meal-prepping, you’re part of something bigger! BeAthletica x

Rest is not a reward, it's not something you earn after a busy week or a packed calendar. It’s a non-negotiable- a reset, a quiet and a way of returning to yourself. So here’s your guide to doing absolutely nothing and feeling everything, in the softest, most supportive way possible. Today’s To-Do List: ☁️ Wake up slow ☁️ Put on your softest beAthletica set ☁️ Make something warm to sip ☁️ Move (or don’t) ☁️ Breathe deep ☁️ Enjoy a padel day out ☁️ Write something in a journal, or write nothing at all ☁️ Repeat as needed The Ritual of Slowness We spend so much of our lives speeding through work, errands, texts and time. But today, we challenge you to slow down. Take your time getting out of bed, leave your phone on airplane mode, let your thoughts wander without needing to catch them. Make a cup of something warm- matcha, herbal tea, maybe even hot chocolate. Wrap yourself in your favorite BeAthletica set! one that feels like a vacation, soft and supportive. A set that doesn’t demand anything from you, but holds you, gently. Permission to Pause You're allowed to have days that are slow, quiet, and entirely your own. In a world that tells you to hustle harder, choose rest and trust us, your future self will thank you for it! Final Thought: Nothing is Everything Self-care doesn’t always look like green juices and goal-setting. Sometimes, it looks like cozy clothes, canceled plans, and being horizontal for hours. Sometimes, it’s simply listening to what your body needs and giving it, without question. At BeAthletica, we believe in designing for those days too, even when you’re doing nothing at all! You don’t need permission to pause. But if you do, this is it! You, just because.