Our Story

Welcome to Be Athletica, a women's elevated athletics brand. The design language take 90s varsity codes for court sport apparel and everything the day holds after.

Where it started

Our story began on factory floors, when Gauri Sarma noticed on sourcing trips across China, Bangladesh, Sri Lanka and India. She kept seeing the same thing: rolls of good fabric, never used, waiting to become waste.

In 2026, activewear was made for low impact exercise. Basics didn't survive a home wash. Sweats were heavy and never leaned into cotton. Nothing was designed for women who value an essential wardrobe staple.

So Gauri built Be Athletica, one of the first activewear brands inspired by using deadstock designs into 90's varsity coded styles.

Colour, found not forecast

We don't design from trend reports.
We see what's available and build our designs around it.

Factories hold rolls of fabric that were produced and never used. We source that deadstock and turn it into limited runs, which means when a style sells out, it rarely comes back. Finding a matching fabric, or a better one, takes around 18 months, and only about 15% of our past styles have ever returned. If they do, it's in a new fabric. 

For all versions of you

She's not just for one version of you. She's for all versions of you. The early match, the mindful walk, the jet-setter. One everyday wardrobe that keeps up with you.